SEOUL, South Korea – Samsung Electronics today announced a new Metaverse Business Unit. This move aims to speed up the company’s plans for the virtual world. The unit will focus on building Samsung’s metaverse presence. It will also develop new metaverse experiences.
(Samsung Electronics established the “Metaverse Business Unit” to accelerate the layout of the virtual world)
The company created this dedicated team recently. Young Sohn, President and Chief Strategy Officer at Samsung Electronics, will lead the unit. Sohn is a key figure in Samsung’s future technology planning. The team includes leaders from Samsung’s Visual Display and Mobile divisions. This shows the importance of hardware and software working together.
Sohn explained the unit’s purpose clearly. “We see huge potential in the metaverse,” he said. “This new team brings together experts from different areas. We’re combining our strengths in devices and technology. Our goal is to create unique virtual world offerings for users.”
The Metaverse Business Unit signals Samsung’s serious commitment. Virtual worlds represent a major future growth area. Samsung wants a leading role. The unit will explore metaverse hardware, software, and services. It will look at how users interact in these digital spaces. Samsung already has popular products like smartphones and TVs. These could become gateways to the metaverse.
(Samsung Electronics established the “Metaverse Business Unit” to accelerate the layout of the virtual world)
Samsung is joining other tech giants investing heavily in the metaverse. Facebook changed its name to Meta last year. Microsoft and Nvidia are also active. Samsung’s new unit will compete directly. It will seek partnerships and develop its own platforms. The company plans to integrate metaverse features across its devices. This could include new social and entertainment experiences. Samsung aims to be a major player shaping the future online world.