FOR IMMEDIATE RELEASE
(Facebook Launches New Features For “Live” Stream Donation Tracking)
Facebook announced new tools today. These tools help nonprofits track donations during live video streams. The features are available now. Nonprofits can use Facebook Live to raise money. Viewers can give money directly while watching. Facebook wants to make this process easier.
The main new feature is real-time tracking. Nonprofits can see donations as they happen. This happens during the live broadcast. They see the donor’s name and the amount given. This information appears immediately. It helps the nonprofit understand the fundraising progress.
Nonprofits get a clearer view of their success. They know how much money is raised instantly. This helps them adjust their message during the stream. They can thank donors by name live on air. This makes the interaction more personal.
Facebook added a detailed report after each stream. Nonprofits can access this report later. It shows the total donations collected. It lists every donor and their contribution. This helps with record-keeping and follow-up. Nonprofits can easily see who supported them.
The new tools aim to boost fundraising efforts. Nonprofits rely on donations to operate. Facebook Live offers a way to connect with supporters. These updates make the donation process smoother. Nonprofits can focus more on their cause. They spend less time managing donations.
(Facebook Launches New Features For “Live” Stream Donation Tracking)
Facebook stated these features are part of ongoing improvements. The company supports nonprofit organizations. Many groups use Facebook for fundraising. The platform wants to provide useful tools. These new features are available to all eligible nonprofits using Facebook Live.