Google has launched a new feature called App Indexing to help mobile apps show up in search results. This move aims to make it easier for people to find content inside apps when they search on their phones. Before this, Google mostly showed web pages in search results. Now, if someone searches for something that exists in an app they already have, Google can show that app content directly.
(Google’s “App Indexing” for Mobile SEO)
App Indexing works by connecting app content with matching web pages. Developers need to link their app screens to corresponding web URLs. Once that is done, Google can index the app content just like it does with websites. This means users might see deep links into apps right in their search results. If they tap one, it opens the exact spot in the app instead of a browser.
The feature is part of Google’s larger push to improve mobile search. More people use phones to search than desktops now. Google wants those searches to lead to the best experience possible. Showing app content when relevant helps users get what they need faster. It also gives app makers more visibility without extra advertising.
Developers must update their apps to support this. They need to add special code so Google can understand how app screens relate to web pages. Google provides tools and guides to make this process simple. Early adopters say it boosts user engagement because people go straight to the right place in the app.
(Google’s “App Indexing” for Mobile SEO)
Google says this change benefits everyone. Users get better results. App owners get more traffic. The search experience becomes more useful overall. App Indexing is now available for Android apps. Support for iOS is coming soon.