Samsung Electronics has teamed up with popular tech YouTuber Marques Brownlee, widely known as MKBHD, to showcase its latest devices through in-depth reviews and hands-on experiences. The collaboration aims to give consumers a clearer look at Samsung’s newest smartphones, tablets, and wearables through trusted, real-world testing.
(Samsung Announces New Collaboration with Tech YouTuber for Device Reviews)
Brownlee will feature Samsung products in his regular video content, offering honest feedback based on daily use, performance, design, and camera quality. His channel, which has millions of subscribers, is known for straightforward and detailed tech evaluations that viewers rely on when making buying decisions.
Samsung said this partnership reflects its commitment to transparency and user-focused innovation. By working with an independent creator like Brownlee, the company hopes to connect more directly with everyday users who value authentic opinions over traditional advertising.
The first videos under this collaboration will focus on the new Galaxy S24 series. Brownlee will share his full review, including battery life tests, photo comparisons, and software impressions, all filmed and edited in his signature style. Samsung emphasized that Brownlee retains full creative control over his content, ensuring his reviews remain unbiased and true to his audience’s expectations.
This move marks a shift in how Samsung approaches product promotion. Instead of relying only on ads or staged demos, the company is turning to respected voices in the tech community to highlight what makes its devices stand out. Brownlee’s involvement adds credibility and helps potential buyers see how Samsung’s technology fits into real life.
(Samsung Announces New Collaboration with Tech YouTuber for Device Reviews)
Samsung believes that honest conversations about its products will build stronger trust with consumers. The partnership with Brownlee is part of a broader effort to listen to user feedback and improve future devices based on real experiences.