Google has updated its guidance for structured data markup to help websites qualify for rich results in search. Webmasters and content creators now have clearer rules on how to apply this markup correctly. Structured data helps search engines understand page content better. This can lead to enhanced listings like star ratings, event dates, or product prices directly in search results.
(Structured Data Markup: A Guide for Google Rich Results)
The new guide focuses on common errors that stop sites from getting rich results. It explains which schema types Google supports. It also shows how to test markup using the Rich Results Test tool. Google says correct implementation is key. Even small mistakes can cause rich result eligibility to be lost.
Many site owners use JSON-LD format for structured data. Google recommends this method because it is easy to maintain and less likely to break. The guide includes real examples for recipes, articles, FAQs, and local businesses. Each example shows required fields and optional ones. Missing required fields is a frequent reason for disqualification.
Google also warns against misleading or hidden markup. Pages must show users the same content that is marked up for search engines. If the visible content does not match the structured data, the page may be penalized. Spammy practices like stuffing irrelevant keywords into markup are not allowed.
(Structured Data Markup: A Guide for Google Rich Results)
Site owners should check their markup regularly. Changes to page design or content can affect structured data without notice. Google encourages using Search Console to monitor performance and fix issues quickly. Keeping markup accurate helps maintain visibility in search results.