Twitter announced a new policy today targeting environmental claims made by companies on its platform. The company says this move aims to stop misleading information about environmental impact. Companies must now prove claims about being eco-friendly or climate positive. Twitter demands solid evidence backing up these statements.
(Twitter’s Policy on Environmental Claims)
This policy covers ads and regular posts from businesses. It specifically bans vague terms like “green” or “eco-friendly” without clear proof. Companies must also avoid suggesting a product has no environmental impact unless absolutely true. Twitter wants claims to be specific and verifiable.
The decision comes after rising public concern over “greenwashing”. Greenwashing happens when companies exaggerate their environmental efforts. Twitter states its platform shouldn’t spread false or exaggerated eco-claims. The company believes this harms trust and misleads people trying to make responsible choices.
Businesses violating the rules face consequences. Twitter will remove posts breaking the policy. Repeat offenders might lose advertising privileges. The platform will use a mix of automated systems and human review to enforce these rules. Companies can appeal enforcement decisions.
(Twitter’s Policy on Environmental Claims)
Twitter explained the policy focuses on business communications. It generally does not apply to individual users or news organizations reporting facts. The company wants to support genuine environmental progress. Twitter feels accurate information helps everyone make better decisions. This policy is part of Twitter’s broader effort to ensure reliable information on its platform. Twitter encourages users to report suspected violations.