There are many reasons why social media has seen such growth in recent years, but perhaps the biggest of these has been the transition from computer to mobile. Online is now the media of choice and with applications on mobiles helping more and more consumers to connect with their networks on the go.
As a result, we’ve seen online behaviour increase around the world - and East Africa is no exception to this rule, with the social media craze hitting Kenya like a storm.
It…
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